Rare Expertise

The Rare Expertise Story (or how we tamed the WordPress beast)

About the Project

A lot of people hear "WordPress" and think of templates, blogs, something easy. Most agencies stop there. On the surface. But the folks at "Rare Expertise" didn't need that. They had a much bigger challenge, the kind that makes most developers run for the hills: a WordPress Multisite. To give you an idea, a Multisite is like trying to conduct an entire orchestra instead of playing a single violin. It's a powerful beast if you know how to tame it, but absolute chaos if you have no idea what you're doing. They needed someone who knew how to conduct that orchestra. And we didn't just conduct it; we made it compose new music. We don't just install things. We build. They needed features that didn't exist? So, we created custom plugins from scratch. None of that searching for half-working patches. We created custom-built tools that did exactly what they wanted, how they wanted it. They wanted flexible designs and total control over their content? We gave them the power. We implemented such a well-crafted system of CSS and shortcodes that their team could lay out complex pages without having to call us every five minutes. We gave them autonomy. We gave them control. The summary of all this? Anyone can install WordPress. But very few can get into its guts, tame the complexity of a Multisite, and build custom tools that give the client a level of power and flexibility they didn't think was possible. That's what we did for Rare Expertise. We didn't give them a website; we gave them a custom-built content creation machine. And that, my friend, is not something you'll find in a YouTube tutorial.