Madeco From Instagram to a Complete Digital Ecosystem

A hardware store with decades of experience in Táchira, Venezuela, started its digital journey from scratch. In less than three months, it already has a website, an online catalog, and its own loyalty app.

PHP
Wordpress

The challenge

With three operational locations and decades of physical dominance in the market, a social media profile isn’t scalable enough to handle massive catalog inquiries. They needed to digitize their inventory to gain traction in search engines and, in turn, build an automated system to build loyalty among their frequent buyers.

The solution

We built a corporate SEO platform that showcases their entire catalog 24/7. At the same time, we developed “Fidelízate Madeco” (iOS and Android), a sophisticated loyalty program whose true brilliance lies in its backend: a direct integration with JD Edwards (their corporate ERP) to automate the flow of points without requiring manual entry by the sales team.

Highly Complex ERP Integration

We connect the mobile app to the internal management system, ensuring that point calculations and level assignments (Bronze, Silver, Gold) are performed in real time and without human intervention.

Retention Motor

We transform anonymous in-store customers into digital users through clear incentives, ensuring repeat purchases and increasing customer lifetime value (LTV).