You start the day with 8 new emails, all from the board asking again about the delay in the roadmap. You check again with your team, and they ask for more time for the third time in less than two weeks. You and they know it—there isn’t enough talent to move forward at the right pace, but you can’t stop because of that. The show must go on.
The dilemma is real for technology leaders like you. Everyone stresses about it, and only a few discover that the best way to move forward is not to prioritize one thing or the other, but to cover both at once. There is an effective, adaptable, and smart way to do it.
Why Not Prioritize Only the Product?
Urgency always knocks on the door. Falling into the trap of dedicating your efforts 100% to advancing the roadmap is easy when the board pressures you continuously. No one wants that kind of stress in their life, much less at work.
However, focusing on the next big product without being attentive to the operational capacity needed to make it possible brings consequences that consume all potential benefits. Let’s see the risks.
Wear and Tear on Your Team
When your team doesn’t have the necessary capacity to cover everything, development cycles become 10 times heavier and take a deeper toll than usual. They generate burnout, loss of interest, and internal conflicts that damage the environment.
All this is reflected in the quality of the final product. Communication and collaboration issues, overload fatigue, and poor task distribution affect each cycle, which directly impacts deliverables.
Accumulation of Technical Debt
Developing with a focus on what’s new is great, but it’s important to keep an eye on what you already built and keep errors under control.
The longer you postpone fixing issues, the harder and more expensive they become to resolve. Your platform will feel the accumulated errors to the point where integrating new features will become more difficult or even impossible.
The Downside of Focusing Only on the Team
Yes, dedicating yourself completely to the product favors its growth and keeps executives happy, but it pushes your team to the limit and neglects the operational infrastructure. The benefits don’t seem to compensate for the damage.
With this in mind, you might think that doing the opposite is best. Maybe prioritizing the team is the right path, but that’s not the case. Just like before, this approach has other risks you must consider.
Roadmap Stagnation
You have a Swiss-army-knife team. Back, front, fullstack… and all of them manage multiple frameworks and languages to adapt to whatever you need. Your talent is ready for everything, and to achieve that you just had to slow down development for… 1 month.
That is an eternity in business. It leaves you far behind your plan’s milestones and projections—financial, logistic, operational, and more. In a competitive market, it is simply unacceptable.
Your Competition Gets Ahead
The time you invest in integrating talent without moving the project forward is time you delay launching new features or the entire product. Here, the only winners are your rivals.
While you barely resume development, they are finalizing adjustments before launch and finishing documentation to start the next cycle. The gap puts you in a critical position that will cost many resources to recover from.
Our Hybrid Solution
All the above leads to one truth: there’s no real growth when you prioritize the product over the team or the team over the product. To progress and compete, you must advance on both fronts.
Building a high-level platform while elevating the talent behind it is the reality of companies using our approach. At Crazy Imagine Software, we transform hundreds of projects inside and outside LATAM using a cutting-edge model: Staff Augmentation.
Expertise Injection Into Your Team
You get a continuous flow of talent ready to contribute from day 1 without tedious selection processes. This is possible thanks to requesting the skills you need and integrating them into your company almost immediately. It’s not a dream—it will be your reality.
Need two squads to maintain and create? No problem. We expand your technical force on both ends. While your internal team takes care of the present, the incoming talent builds the future with a fresh and cutting-edge perspective.
Acceleration of Time-to-Market
Adding external resources quickly and flexibly means accelerating development and reducing bottlenecks that affect the roadmap—all without sacrificing product quality, work pace, or your budget.
No more delays due to lacking that one skill that speeds up the entire process. Just request it, and we deliver the ideal candidate in the time frame you need to avoid losing time or money.
Full Control of Incoming Talent
Staff Augmentation means direct control over incoming talent. They adapt to you, not the other way around, as they assimilate your culture, work methodologies, development cycles, and most importantly, your business goals and vision.
Staff Augmentation keeps you close to development, allowing you to observe everything from start to finish. You can detect deviations and apply corrective measures promptly. It’s not another outsourcing model—it’s the best one.
The Before and After of Clientify
At Crazy Imagine Software, we have boosted the success of more than 400 technology projects inside and outside LATAM by helping them find the talent they needed to take off, and no case validates our framework better than Clientify, one of the leading CRMs and automation tools for digital marketing.
Clientify had a challenge: develop new features to secure its leadership in a dynamic market, but the internal team was fully absorbed maintaining the existing platform and ensuring operability. There was no margin for more.
This made starting new projects extremely difficult without delays. Expecting one single team to sustain an entire platform and introduce significant innovations without issues was simply impossible.
This is where we came in. We met with Clientify’s team to understand their needs and create an effective action plan aligned with their technical requirements without losing sight of their business goals and short-, medium-, and long-term projections.
Our objective was clear: expand the development team with additional talent focused on designing and refining new features. This way, the internal team handled the present while reinforcements focused entirely on the future.
Throughout the process, we provided Clientify with:
- 2 back-end developers experienced in API connectivity
- 2 front-end developers for interface implementation
- 3 UX/UI designers responsible for creating new processes and intuitive interfaces
This support allowed them to meet deadlines and implement advanced solutions that improved user satisfaction and boosted internal operational efficiency.
Thanks to the expedited incorporation of qualified personnel, Clientify accelerated the launch of new features by 30%, unlocking new business opportunities and boosting value creation for its user base.
