Tech

The lesson from Ordering on how to scale a team quickly (and downsize it without friction)

Angel Niño

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The lesson from Ordering on how to scale a team quickly (and downsize it without friction)

Turning to Staff Augmentation can feel intimidating if you haven’t done it before. Integrating external talent in just a few days without exhausting the technical budget sounds too good to be true, but at Crazy Imagine Software we confirm that it is.

Being able to scale and reduce your team without friction is a reality we have demonstrated several times, and one of the best examples is Ordering, a startup from Mexico whose goal was to revolutionize the delivery world. Here’s how we helped them.

A race against time

Like all great startups, Ordering began with a bold idea and a mountain of work ahead.

Their mission was clear: transform the world of sales. Their value proposition rested on offering an environment where each service could develop its own marketplace with payment gateways, delivery, customer service, integrations, and more.

Their vision was solid and the strategy was already underway, but they faced the biggest challenge of all: building a robust technological platform from scratch—and doing it fast.

The situation was complex. With the talent available at that time, Ordering could not develop a complete platform without neglecting what already existed. It was one extreme or the other, but not both at the same time.

They needed an expert development team, but also one capable of building from day one. Ordering couldn’t spend six months searching for talent—especially when their main goal was to compete.

Ordering’s technology partner

We planned our first sessions with Ordering to understand their technical needs and outline an action plan. We understood they weren’t looking for just another provider but a technological partner, someone who would accompany them every step of the way. That became our objective.

For more than three years, we became the fundamental technological pillar for Ordering. As development progressed, we sustained the engineering muscle they needed to move forward and turn their vision into a tangible reality.

Imagine it like building a skyscraper. Ordering were the architects, with the blueprints and vision, and we supplied the expert engineers and builders to raise the structure. Our team integrated perfectly, working with their key technologies to build the heart of their product. We’re talking about:

  • Laravel
  • PHP
  • React
  • React Native

Ordering never had to worry about talent flow. We guaranteed it continuously and updated requirements through periodic meetings to integrate the critical skills needed for a specific process or task.

A stable platform ready to keep evolving

At the end of our engagement, Ordering achieved what every startup dreams of: a point of operational stability supported by a solid product. The project became a key figure in the delivery world, securing multiple funding rounds and validating their success and potential.

Ordering’s needs changed. With the platform built and their maturity point reached, they no longer required a large development team, but rather a smaller group for maintenance and new evolution phases.

The magic of Staff Augmentation came into play. Without internal restructuring or tension, Ordering simply reduced the size of the augmented team. The talent had fulfilled its mission and was reassigned to other projects to tackle new challenges.

Instead of dealing with the costs and processes of a typical offboarding, Ordering released our talent in just a few days without unnecessary compensation. Fast, simple, and without resentment, the project continued progressing, and the talent contributed value elsewhere.

The real value of our Staff Augmentation

Modern companies don’t hire in the traditional way. Waiting weeks for a specific skill delays the roadmap and puts you at a disadvantage against competitors. Innovation is the answer, and the most effective alternative is Staff Augmentation.

At Crazy Imagine Software, we drive the success of hundreds of projects with a model that prioritizes speed, technical expertise, and cultural fit. Perfect integration is guaranteed alongside an immediate return on your investment. Here’s how.

Zero hiring time

The most valuable resource is time. A recruitment process that lasts months is a bottleneck you cannot afford when a few seconds make the difference in your industry. You need a continuous flow of talent to move forward with peace of mind.

Our Staff Augmentation model makes zero hiring time possible. With a wide network of verified experts ready to build from day one, we accelerate integration to optimize development timelines so you can focus on strategy, forming partnerships, and generating business.

Full flexibility to scale and reduce teams

Staff Augmentation is management freedom. It’s a model that understands flexibility as a fundamental value to scale the team during intense building phases or reduce it quickly and without friction when the product stabilizes.

You optimize costs and maintain operational efficiency while the talent adapts to your real needs without internal restructuring. All of this leads to a much more agile organizational management capable of responding to emerging circumstances.

Transition from fixed to variable costs

Invest in the skills you need only for the time you need them. Fixed costs become variable when you move to a project-based expense model. It’s a way to preserve your budget and avoid unnecessary recurring expenses.

After all, why pay an annual salary for skills you will use for three months—four at most? With 100% dedicated talent, accelerating development and minimizing costs becomes a reality within reach.

Total control of incoming talent

Relying on talent outside your internal team does not mean losing control of your project. With Staff Augmentation, reinforcements adapt to your deadlines, methodologies, and work tools—never the other way around.

Maintaining continuous performance tracking is a powerful opportunity to identify possible deviations in the development cycle and correct them promptly—something simply impossible with traditional outsourcing.

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